How to Create Brand Loyalty

How to Create Brand Loyalty Let’s start with the definition of brand loyalty. It is the tendency of consumers to continue buying the same brand of goods, or services, over competing brands. Pretty straightforward, right? This is also known as “customer...

When the Going Gets…Good…Double Down

When the Going Gets…Good…Double Down When your business finally starts to get traction, don’t give up. When the going gets good, double down to help your business grow. You can accomplish this on a personal and a business level. A lot of times when...

Promote It and Forget It, They Said

Promote It and Forget It, They Said Something weird happened last week while talking with a group of side-hustlers. Someone had suggested to “promote it and forget it” on Instagram when it came to running ads. I know, I was in as much disbelief as you are...

How to Lose Your Customers

How to Lose Your Customers So often we see articles, tips, and tricks on how to get customers. Yet nobody ever addresses how you can lose your customers. To me, that is something crucial and we should talk about that as much as getting customers. At the end of the...

Influence Your Customers With Font

Influence Your Customers With Font If I told you that you could influence your customer’s decisions with font, would you believe me? You might think I am nuts because normally we think about influence through content and stuff like buttons, call-to-actions,...

Stop Saying You’re ‘Busy’

Stop Saying You’re ‘Busy’ Productivity, the bane of human existence.  The majority of people that I speak with are entrepreneurs, makers, or side hustlers.  Occasionally I will hear a reluctant sigh followed with “I’ve just been so...