Categories
Build Your Brand

How to Create Brand Loyalty

Let’s start with the definition of brand loyalty. It is the tendency of consumers to continue buying the same brand of goods, or services, over competing brands. Pretty straightforward, right?

Categories
Build Your Brand

When the Going Gets…Good…Double Down

When your business finally starts to get traction, don’t give up. When the going gets good, double down to help your business grow. You can accomplish this on a personal and a business level.

Categories
Build Your Brand

Promote It and Forget It, They Said

Something weird happened last week while talking with a group of side-hustlers. Someone had suggested to “promote it and forget it” on Instagram when it came to running ads. I know, I was in as much disbelief as you are right now….

Categories
Build Your Brand

How to Lose Your Customers

So often we see articles, tips, and tricks on how to get customers. Yet nobody ever addresses how you can lose your customers. To me, that is something crucial and we should talk about that as much as getting customers.

Categories
Build Your Brand

Influence Your Customers With Font

If I told you that you could influence your customer’s decisions with font, would you believe me? You might think I am nuts because normally we think about influence through content and stuff like buttons, call-to-actions, colors, and powerful headlines. So, why does font matter when you have so many other variables to control? What if I told you that it’s been proven to influence readers with a font like Baskerville? The New York Times did it.

Categories
Build Your Brand

Stop Saying You’re ‘Busy’

Productivity, the bane of human existence. The majority of people that I speak with are entrepreneurs, makers, or side hustlers. Occasionally I will hear a reluctant sigh followed with “I’ve just been so busy” which generally is an indicator of one thing: being disorganized. It happens. Nobody is perfect. But this is an issue for those who constantly dream of a better life. Those who constantly talk about wanting to do something but yet never do it. Why? You guessed it, because they are “busy.”

Categories
Build Your Brand

Productive Habits Are the Root of Productive Time

All of the time we hear about how top C-Level executives, billion-dollar founders, big time motivational people, and others are up and at it early in the morning. And then so many times we hear about how every other Average Joe get’s up early too because “it’s what Zuck does.” However, there is a valuable […]

Categories
Build Your Brand

Start Saying No to Get Yourself Ahead

When you’re trying to grow your brand, or even advance in your career, you immediately believe that you must say “yes” to every request made by your prospects, clients, or boss. The fact of the matter is that this is not true, not the slightest bit. The obvious issue of saying “yes” to every request […]

Categories
Build Your Brand

Create a Successful Side Project in 2018

Side projects, it seems just about everyone has one and the very least, they want one. It could be anything from startup a business to more of a side hustle such as being an Uber driver. Regardless, the common question always is “how do I find time for a side project?” Ultimately, the answer is […]

Categories
Build Your Brand

Everybody Has Something to Lose and Gain

Greatness, it is something we all want to achieve at one level or another. I posted the picture below of a sculpture in my office that always reminds me to never give up. Staying motivated and committed can be a helluva chore, but if you can just stick to it you will get to wherever […]