Greatness is something we all want to achieve at one level or another. I posted the picture below of a sculpture in my office that always reminds me to never give up. Staying motivated and committed can be a chore. But if you can stick to it you will get to wherever it is that you want to be and beyond. Doing this means, to me, sticking to it even through the weekend. For many, Monday is the start of a countdown to Friday and then it's the finish line for doing nothing. Don’t get me wrong, it’s a good thing to take a moment to unwind and relax. But doing so for at least 104 days out of the year gets you nowhere.
Everybody Has Something to Gain
People often ask me “how do you do so much?” or “how do you manage to never give up?” and the answer is a hard one. It boils down to welcoming failure. Failure is the opportunity to build experience. Remember that success comes from experience, and experience only comes through action. There are so many resources out there to gain knowledge on the topic of experience. Plenty of successful people offer infinite resources to help you figure it out. Some examples are below:
- Andy Frisella — The MFCEO Project Podcast
- Gary Vaynerchuk — The GaryVee Audio Experience
- Grant Cardone — Young Hustlers
- The Ed Mylett Podcast
- The Smart Passive Income Podcast
- HubSpot’s The Growth Show
- Product Hunt Radio
The list can go on and on. If none of the above interests you then do a simple Google search, there are plenty of resources out there. It could be a blog post, newsletter, podcast, YouTube channel, or a book. Dedicating your spare time to self-improvement helps you improve your chances of opportunity. Sitting on the couch scrolling through Instagram liking motivational porn won't help. It will only drive you into a dark depressing state in which you feel like you will never get out. Taking time for self-improvement helps you turn time into money. And let’s face it, we all have plenty of time.
Everybody Has Something to Lose
Yet people don't accept free resources as helpful, because they believe that the millionaires behind them have nothing to lose. They also wouldn't accept advice from an average Joe because “they aren't successful.” Anyone willing to offer you advice, for free, does have something to lose. For example, it takes a lot of time and money for someone like Gary Vaynerchuk and Andy Frisella to create and distribute the quality content. Keep in mind that they also running multi-million dollar businesses. These businesses must stay successful to create income for employees who rely on income. Not free motivational content.
Even you have something to lose! By not even considering advice from people at any level of success, you are missing out on the opportunity to build off of someone's failures. Achieving greatness and success requires you to fail. It's how it works. If you can learn from someone else’s mistakes and then relate, you are ready to navigate those challenges and save yourself some time. Listening to feedback and advice applies to everyone as well. Whether you are looking for a new job, looking to make more of your current career, or even if you are considering starting a business. Valuable advice coming from real-life experience only helps you grow to wherever it is that you want to go.
Three tips for small business owners
There are always topics that overlap between influencers and motivational speakers. Try to spot them as you can so that you can compare statements and results to help you find your own path. Keep in mind, the path that you end up creating is something that you too can share in the future. Below are three tips for business owners that often overlap.
- The channel of least resistance. It is common knowledge that going grassroots with your local market is a great way to build your business. Local business turns into a referral business which is great because it means that customers are sending you business versus using up valuable time to find new business. A lot of new owners tend to forget this as they think they need to be dumping hundreds or thousands of dollars into ad campaigns to get business. That is a double whammy on expenses because not only are you burning up cash on ads but you are also spending time either learning how to do it or finding someone to create and manage ads for you when all along you could have reached out to local businesses, friends, neighbors, or coworkers to help you grow your brand. Local clients and partnerships will bring you big results.
- Welcome failure and pivot. It sounds crazy to say something like “welcome failure” but it’s true. All too often people will play it safe in hopes to avoid a run-in with failure. Yet, failure is one of the best things that can happen to you. By experiencing failure and knowing how it happened, you can prepare yourself to navigate problems in the future. Which is why you need to be able to pivot. Knowing when and how to pivot without losing touch of your business is a huge strength. Being able to do so keeps your brand relevant and successful no matter what challenges come your way.
- Remember to seek opportunity. So many times people will find their channel of success and then stick to that. They take the approach of milking it while it is good. Staying focused on your business is great. Staying focused on one stream of revenue is terrible. Opportunity is everywhere and you need to be seeking it at all times, knowing when to create a strategy to go after it.
I have been around small businesses and entrepreneurs all my life. I have seen the bad, and I have seen the good. I have seen people go into dark places and lose it all. I have also seen them turn their losses around and come out on top. In the end, you have to be open-minded no matter what it is that you are doing.
You won't be victorious every day. There will be times when things go completely south and it is up to you to muster up and conquer. It's easier to accept defeat and sink to rock bottom than amp up your effort and dedication. Wherever you are in life, remember that when you win so does everyone else around you. When small business wins, communities win. When you win in your career, your family wins. We don’t win for ourselves, we win for those around us. So take advice when you can and make it something that can help you prosper.